Pakistani dramas are televised serials produced in Pakistan. These serials have helped attract a wider audience across the country to television.^[1] Women are often given stock character roles in serials, with rare exceptions.^[2] They are watched to some extent in India, and are also popular in other countries of South Asia, including Afghanistan,^[3] Bangladesh^[4] and Nepal.^[5] According to Shailja Kejriwal, an executive at Zee Entertainment Enterprises, Pakistani dramas have a reputation for 'being slightly classier than the local fare' in India.^[1]

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Traditionally, such dramas Deewarein, Waris, and Jungle were popular in India during the 1980s.^[6] The Government of India then imposed a ban on the airing of Pakistani television channels in India.^[6] In 2009, the broadcasting division of the Senate of Pakistan appealed to the Parliament of India to repeal this ban. In 2012, India began debating whether it should reverse the ban on Pakistani government and private television channels, both news and non-news. Bhakti song. India assured Pakistan that it will consider a proposal to lift the ban on Pakistani television channels. This was a consequence of a strong pitch by the Pakistani foreign secretary, Jalil Abbas Jilani, who proposed the same.^[6]

On 23 June 2014, Zee Entertainment Enterprises launched its new entertainment television channel, Zindagi.^[7] The channel airs syndicated television shows from Pakistan.^[8] The channel, and its content, were generally well received.^[9] But, at the same time, the channel as been criticized for showing dramas consisting of a shorter number of episodes. So to assuage viewers,^{[10][11][12][13]} they aired longer series. Zindagi Gulzar Hai became so popular, because of public demand, it was re-run just one month after it ended its premier run in India.^[14][15]

Latest version of yahoo toolbar. After the 2016 Uri terror attack, the Indian government reinforced the ban on Pakistani channels.^[16] Zindagi followed by dropping all Pakistani shows from their line up.^[17]

References[edit]

1. ^ ^abBoone, Jon (23 June 2014). 'Indians to get peek into daily lives of Pakistanis with new soap opera channel'. the Guardian.
2. ^'Pakistani soap to break stereotypes with Christian protagonist - The Express Tribune'. 21 September 2016.
3. ^'The Durand Debate – Beyond Boundaries'. www.geo.tv.
4. ^'Bangladesh cable operators seek ban on Pakistani TV channels - The Express Tribune'. 26 December 2013.
5. ^'Pakistanis are peaceful, hospitable: Nepalese envoy'. www.thenews.com.pk.
6. ^ ^abcParashar, Sachin (14 July 2012). 'India looking to reverse ban on Pakistani TV channels'. timesofindia.indiatimes.com. Times of India. Retrieved 22 September 2014.
7. ^Srivastava, Priyanka (4 June 2014). 'Pakistani TV shows to be back on Indian small screen'. India Today. Retrieved 14 July 2014.
8. ^'Bye-bye unending television dramas, welcome Zindagi'. Times of India. 1 July 2014. Retrieved 22 September 2014.
9. ^'Zindagi Gulzar Hai: cross-border love on screen'. Hindustan Times. 7 June 2014. Archived from the original on 3 July 2014. Retrieved 22 September 2014.
10. ^'Imran Abbas glad 'Zindagi' will air Pakistan's best shows'. indianexpress.com. 17 June 2014. Retrieved 22 September 2014.
11. ^'Spotlight: A lifeline called Zindagi'. DAWN.com. Asra Pasha. Retrieved 22 September 2014.
12. ^Sharma, Nandini. 'Gear Up For Two New Shows On Zindagi'. businessinsider.in. Retrieved 22 September 2014.
13. ^'Zindagi channel treats Indian viewers to the best Pakistani dramas on offer'. dawn.com. Dawn. 30 July 2014. Retrieved 22 September 2014. first= missing last= (help)
14. ^'Zindagi Gulzar Hai is back on TV'. Times of India. 12 August 2014. Retrieved 22 September 2014. first= missing last= (help)
15. ^'Zindagi Gulzar Hai: Pakistani drama serials win hearts in India'. dawn.com. Dawn. 17 July 2014. Retrieved 22 September 2014. first= missing last= (help)
16. ^'Zee channel Zindagi removes Pakistan shows, announces new line-up starting October 3!'. India Today. 29 September 2016.
17. ^'New Line Up On Zindagi has no Pakistani serials'. Indian Express. 29 September 2016.